Darren Bunker of QubeGB recently spoke at a conference on the topic of QubeGB’s technological predictions for 2012. The presentation discussed four technological trends which we believe will grow during the next few years. We thought it would be good to devote an article to each one separately on our blog.
The first article will cover the rise in social media in the UK with 30,484,380 users of sites such as Facebook, Google plus, Twitter and LinkedIn predicted in the UK in 2012. There is a misconception out there that social media is just for teenagers and young adults. People of all ages now use social networking sites and recent studies show that more than half of pensioners in the UK now have a Facebook account.
No two social networks are alike. Each one targets and attracts different users - some are designed specifically for younger people, some for older people and some essentially for professionals. A couple of examples of these are Club Penguin which is actually a social networking site designed specifically for children between the ages of 6 and 14. This site is used to create colourful characters specific to each child, upload drawings and chat with friends. On the other hand, LinkedIn users tend to visit the site for professional networking rather than purely social networking with the average age of a LinkedIn user being 40 years old.
In order to manage your online business profile you most definitely need to use social media and use it effectively. QubeGB offers three tips:
QubeGB recommend that if you don’t already have a social media presence for your business that you get one. Statistics show that social media is going to rise in the UK year on year and you want your business to be part of it. You don’t have to use all of the social media outlets just choose the ones which will suit your business best
There is no point in having a social media presence if you don’t know what you want to achieve. For some it will be to raise awareness of their business to new customers for others it will be to talk more frequently to their existing customers. It could be as a means to recruit staff or simply to draw more traffic to your website. It could be all of the above or just some but most importantly know what you want to achieve and measure it on a frequent basis to make sure that your objectives are being achieved.
Businesses take time to build and so does marketing your business. It is important that if you use social media, as with any marketing tool, you need to know that there is someone within your organisation who can devote time to it. As well as this you must allow social media to take time to work for you and it will but you need to allow people time to get to know you on whichever online social media platform you choose.
QubeGB predicts that social media usage in the UK will increase significantly in the next couple of years. If you are not already using it for your business then you need to start soon. It really is simple: know want you want to achieve, measure it and devote time to it. QubeGB have been using social media successfully for some time now and can recommend it. So what are you waiting for? Get started!