Here at QubeGB, we like to keep abreast of the latest in technology and telecommunications and are interested in how evolving technologies affect our day-to-day lives.
In a recent article, it was stated: ‘living rooms around the world are no longer dominated by the TV… our attention is now mostly held by smartphones and tablets while we lounge about’. This led us to think how our attention is grabbed in the home… Are we still gripped by the television whilst lounging or is our attention elsewhere? Is the multiscreen home now a reality for most?
According to recent research, 91% of adults watch their main TV once a week and time spent watching TV programmes is rising. However, whilst TV consumption is increasing, the winds of changing are blowing. Rather than solely watching programmes on the TV, consumers are increasingly using multiple devices to watch content. For example, the European share of customers who exclusively watched programmes on the TV decreased from 80% in 2007 to 63% in 2009. Consumers are also increasingly multi-tasking, and using other technologies, whilst watching TV. 48% of respondents in an Accenture survey, for example, used a laptop whilst watching TV.
With the advent of online content providers – such as on demand services, Netflix and YouTube – it appears consumers are becoming increasingly accustomed to watching content on their own terms and not by appointment. Moreover, technology firms are increasingly venturing into digital video content creation. There are a host of online only programmes available; for instance, Netflix’s Emmy and Golden Globe winning House of Cards. Today, Yahoo announced they too would be venturing into online only programme creation with their offering of two comedy web series. As such, consumers are increasingly having to use multiple devices to watch programmes.